Macy's trains associates on new 'MAGIC' sales strategy

Macy's has been training its more than 130,000 sales associates and managers on selling skills before the holiday shopping season.

Naturally, the program needed an acronym in sync with the chain's "Magic of Macy's" ad campaign. It's called MAGIC Selling.

Chief Financial Officer Karen Hoguet explained what it stands for in a call with Wall Street analysts Nov. 10: "The M is for meet and make a connection; the A, ask questions and listen; G, give options and give advice; I, inspire to buy; and C, celebrate the purchase."

Seasonal hires will get a shortened version of the training program.