In an earnings call Nov. 9, company executives said each of its numerous watch brands saw sales gains of at least 30 percent in the third quarter. Worldwide, watch sales rose by 49 percent.
The trend is the strongest Fossil executives have seen toward fashion watches in at least 10 years and is being driven by a strong lineup of watches with unique designs and mixed materials.
Retailers are taking notice, putting in big orders for the holiday shopping season. North American wholesale shipments jumped 74 percent.
After about five years of flat sales of fashion watches, "there's now a thought process that it's about the 'it' watch and everybody wants to own a watch," said CEO Kosta Kartsotis.
Kartsotis added: "There's a reason to buy a watch, and it's not about telling time."
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